IDEA
With more Zetas popping up in the city than venues at the National, Samsung and Melt Museum are turning the city beach into a space full of technology and art. 5 zones that turn fear of ai into fascination through play. The Z Fold6 flagship using Galaxy AI and Stable Diffusion becomes a tool to control the entire party world including a 20-metre diy. With three super-sensitive cameras, everyone can dance with their avatar, generated in real time in a self-generated world.
PROJEKT
Samsung Plaiground
KLIENT
Samsung
AGENCJA
VMLY&R
MOJA ROLA
Creative Lead
Art Director
Designer
Music Producer
RESULTS
3 dni
5 stref
36 godzin
14 urządzeń z AI
6 DJ-ów
51 430 łączna liczba gości
10 155 łączna liczba interakcji z AI
CREDITS
ASSOCIATE CREATIVE DIRECTOR
Patrycja Rusnak
Robert Antolak
CREATIVE LEAD
Jarek Michalski
CREATIVE TEAM
Kamila Klasa
Anna Jędryka
Jarek Michalski
CREATIVE TECHNOLOGY
Melt Museum
PRODUCTION HOUSE
Imagine Nation
ACCOUNT MENAGER
Bartosz Mazurek