CHALLENGE
History and heritage can be a brand’s greatest asset — or its biggest burden. For Wyborowa, it had become the latter, with young adults dismissing it as “their parents’ vodka.”
IDEA
The past is not only about the grey reality and disappointment of communist-era Poland. It is also the colourful, authentic culture of the 1990s — a decade young people feel nostalgic about, even though most of them never experienced it firsthand. Together with PROSTO, we decided to bring that era back in a way no brand had done before
EXECUTION
We created a series of promotional assets as part of the Wyborowa x PROSTO collaboration, combining PROSTO’s streetwear aesthetic with visual references to Wyborowa’s advertising from the 1990s.
PROJEKT
Collab
KLIENT
Wyborowa
Prosto
AGENCJA
VMLY&R
MOJA ROLA
Creative Lead
Art Director
Designer
Music Composer
CREDITS
ASSOCIATE CREATIVE DIRECTOR
Alek Frydrych
Adam Smereczyński
CLIENT SERVICE
Michał Kasperczyk
CREATIVE TEAM
Jarek Michalski
Kasia Rasińska
DIRECTOR
Tadeusz Śliwa
PHOTOGRAPHER
Szymon Świętochowski
CLIENT
Tadeusz Rusek
