IDEA

How do you turn an extreme athletic performance into something physical, lasting and impossible to scroll past? Galaxy Watch Ultra recorded 636,284 steps during a run from Los Angeles to Las Vegas. Across the desert. With no fixed route. No rules. Together with Nike, Swords and Sneakers Boys, we turned that data into a limited pair of shoes. The outsole tread was designed using the parameters captured during the run: route, distance, time and number of steps. The result was Immortal Shoes — a pair of shoes that didn’t just tell the story of the achievement, but imprinted it with every step. Performance measured by Galaxy Watch Ultra. Engraved into the sole. Made permanent through movement.

PROJEKT

Immortal Shoes

KLIENT

Samsung

Nike

Swords

AGENCJA

VML

MOJA ROLA

Creative Lead

Art Director

Designer

RESULTS

The limited drop of 5 Nike pairs turned performance data into a collectible object, extending the story far beyond the run itself. The project reached 2.2M people organically and generated 1.85M total impressions.

CREDITS

ASSOCIATE CREATIVE DIRECTOR

Patrycja Rusnak
Robert Antolak

CREATIVE LEAD

Jarek Michalski

CREATIVE TEAM

Jarek Michalski
Rafał Krause

SCENOGRAPHY

Zuza Słomińskia

MOTION DESIGN

Stanisław Prokopczuk

SWORDS ATHLETICS

Karol Klepacki

ACCOUNT MENAGER

Agnieszka Bilik