IDEA

You are not one thing — you are a spectrum. Bold one day, effortless the next. Neon rave, soft-girl chill, drama queen, sporty ease. These are not masks. They are all authentic versions of you. The adidas campaign celebrated this fluidity through contrasting looks, energetic TikToks, a stylised lookbook, an interactive filter, and a dedicated sound built around “before & after” transformations.

PROJEKT

Wszystkie Wersje Ciebie

KLIENT

adidas

AGENCJA

VMLY&R

MOJA ROLA

Art Director

Designer
Music Producer

CREDITS

ASSOCIATE CREATIVE DIRECTOR

Adam Caban
Mikołaj Stefański

CREATIVE TEAM

Jarek Michalski
Gosia Garapich-Nowicka
Aga Kowalczyk

PHOTOGRAPHER

Przemek Dzienis

ACCOUNT MENAGER

Tomasz Milewski