CHALLENGE
ow do you encourage people to connect during a pandemic, when meeting is only possible online and audiences are already tired of entertainment streamed through social media?
SOLUTION
The first vodka packaging in the category that doubled as a game. Covid-proof entertainment: a board game with an augmented reality mode, combining product, in-store communication, digital, and home entertainment in one experience.
PROJEKT
SKS ADIDAS
KLIENT
adidas
AGENCJA
VMLY&R
MOJA ROLA
Creative Lead
Art Director
Designer
RESULTS
250,000 limited-edition bottles featuring the board game were sold. Purchase intent was 38% higher than for previous limited editions, while the Virtual Mode generated 24,500 visits — exceeding the QR-scan KPI by 123%.
CREDITS
ASSOCIATE CREATIVE DIRECTOR
Alek Frydrych
Adam Smereczyński
CLIENT SERVICE
Michał Kasperczyk
CREATIVE TEAM
Jarek Michalski
Kasia Rasińska
DIRECTOR
Tadeusz Śliwa
PHOTOGRAPHER
Szymon Świętochowski
CLIENT
Tadeusz Rusek
